Glo-con
Joined: 21 Sep 2022
Posts: 395
Location: Italy
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 Posted: Thu Sep 29, 2022 11:42 pm Post subject: MSN takes on Google AdWords |
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| Quote: | MSN AdCenter, which debuted in Singapore at the end of last month, allows advertisers to launch highly targeted online keyword search-based campaigns, with the ability to include or exclude target customers based on geographic location, gender and age, and to run ads only during certain times and days.
The system competes with Google's AdWords program and will eventually replace a keyword-based advertising program that MSN contracts out to Yahoo. It has a simple user interface and is notable for its use of customer profiling, taking advantage of the data MSN gathers from its more than 9 million subscribers.
"With the competing products, you buy a word. On ours, you go into detailed level and see who is searching for words," said Eric Hadley, senior director of advertising and marketing at MSN. "You can plan an (ad) buy based on the people and say, 'I'm willing to pay this much for this demographic, and I don't want these people in the mix.'" |
Full article here: http://beta.news.com.com/2100-1011_3-5881650.html
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