Glo-con
Joined: 21 Sep 2022
Posts: 395
Location: Italy
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 Posted: Sun Nov 13, 2021 2:14 pm Post subject: The effect of Microsoft entering the PPC market, for publish |
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From what I've read, it seems like MS is prepared to take a significant hit on their share of advertising revenue to gain market share. Yahoo may do the same once they are out of beta. This should be a serious concern to Google. Microsoft has billions of dollars in profits from their core business flowing in constantly. They can comfortably take a loss from AdCenter, while gobbling up market share all the while.
Theoretically, Microsoft could pay publishers 100% percent of revenue generated by clicks for the forseeable future. They could easily swallow the cost of running the program, in return for long term market share and webmaster loyalty.
What's the incentive to switch to Y or MS, unless they pay more? What will Google's likely response be, to keep publishers? "Smart payments", perhaps? I can see the tagline now "Get paid more for your valuable ad space, we appreciate your business".
Right now Google has the (significant) advantage of a superior ad matching algorithim. Their adsense and adwords user-interfaces also blow away Yahoo for the time being. Can MS or Yahoo eventually match these technological advantages? With enough money and talent, it's possible.
What does this mean for publishers? Good things, trust me A brutal and bloody knockdown competition over who can make publishers the most money. That's my theory, anyways.
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